This paper first introduced the main contents of the movie:Forrest Gump.On one hand,the movie advocates truth as well as honesty.It tries to help people to get rid of the alienation of modern civilization,and find the true beauty of human nature.On the other hand it makes the movie a classic of contemporary American culture.The essay made some analysis to the years and events which the movie has talked about.Then by detailed analyzing of the main character:Jenny,and the comparison between Jenny and Forrest,their different fates and the values they represent,the paper highlighted the different destiny caused by the values they hold and showed that they were strongly influenced by the mixture of culture values of that period.At last,with the combination of the main characters Jenny and Forrest,it indicates that different life values have melted into one,and the subculture finally gave way to the main culture.
As a sociologist and political economist who profoundly influenced social theory,social research,and the discipline of sociology itself,Max Weber is typically cited as one of the three principal architects of modern social science.His masterpiece,The Protestant Ethic and the Spirit of Capitalism is considered as a founding text in economic sociology and sociology.The Protestant work ethic was a force behind an unplanned and uncoordinated mass action that influenced the development of capitalism,and the shaping of the spirit of capitalism in western world is an unexpected outcome of the Protestant ethic.
A brand is the identity of a specific product,service,or business.The brand name is quite often used interchangeably with "brand",although it is more correctly used to specifically denote written or spoken linguistic elements of any product.Developed from the mental space theory,conceptual blending theory is an important part of cognitive linguistic researches.Based on this theory and integration networks,this paper explains the meaning construction of the translated brand names and the way people understand them.This paper takes two successful translation cases and two unsuccessful ones to make the contrast analysis.It proves that conceptual blending theory can provide detailed description and profound explanation of the perceiving process of brand name translation.Meanwhile it points out the direction of brand name translation from the perspective of cognitive linguistics.
