The planning and design of Qingzhong Loquat Sightseeing Park in Jinting Township, Wuzhong District, Suzhou City was taken for an example, industrial development, advantages and disadvantages of the study area were analyzed. Design concepts and techniques of"One Brand for One Village"for Qingzhong Loquat Sightseeing Park were introduced from the perspectives of project orientation, planning concepts, functional division, scenic spot design, infrastructure planning and so on. Six ancient relics and three grotesque trees were introduced to expound the planning scheme of typical landscapes. Finally, the architectural control planning from the perspectives of height and style was stressed. The planning scheme broke common restraints of other similar parks, such as poor infrastructure and disordered garden constructions, proposed the planning concept of"building a modern eco-agricultural sightseeing fruit park mainly for production but also integrating functions of tourism, ecological picking, recreation and entertainment", providing a basis for building "One Brand for One Village" and realizing the high-efficiency scale-development of agriculture.