In modern society, advertising plays a very important role. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as language. The use of presupposition in advertising language, which is an important topic in pragmatics, can not only increase the information but also attract the consumers to make their own inferences, thus avoid the possible risk by direct assertion.
Jane Austen is one of the most important realistic novelists in the 19th century in British Literature.In her masterpiece "Pride and Prejudice",she discusses the relationship between women and marriage,and her attitudes towards successful marriage.Jane Austen deems that marriage is a mixture of reality and romance,and both are essential.A successful marriage needs sensible thought about reality,as well as true love.
Sexism originally was coined to refer to ideas and practices that downgrade women,relative to men.Nowadays it seems to appear a "gender neutral" definition of sexism,which refers to ideas,and practices that treat either sex "unfairly",or even just differently.On this definition,sexist language might not mean only expressions that exclude,insult or trivialize women,but also those that do the same thing to men.
