Critical links are defined as easily damaged links with massive transport in highway networks, which also need intensive improvement. The total travel time increment caused by a link's failure reflects its importance and is taken as the measure of importance. Links are subdivided into segments according to their structure features and environments. Each segment's unreliability is the probability of its function failure that cannot be recovered within an expected time. The measure of criticality is defined as the expected total travel time increment and can be obtained from the product of importance and reliability. It reflects a links' importance and ability to provide continuous service for evacuation and rescues under earthquake situation. Critical links can then be identified from the sequence of their criticality. These measures are calculated in the highway network of earthquake-hit areas in Wenchuan. Results collected in geographic information system (GIS) visualization are consistent with the situation revealed in this earthquake, which indicates that the presented method can be used to identify critical links in advance and give guidance regarding refugee evacuation and facility protection from earthquakes.