[Objective] To investigate and analyze the existing problems in the agricultural tourism facilities construction in southern Jiangsu area,and put forward the improvement measures so as to effectively promote the overall development of agricultural tourism and the construction of new rural area. [Method] Adopting questionnaire survey and analyzing the differences of tourism facilities. [Result] The overall satisfaction of tourists in tourism facilities is 47.2%,a basically satisfying level; the least satisfaction level is 31.8% in public sanitation facilities after the satisfaction in recreation and explanation facilities. [Conclusion] With experiencing the ecology and returning to the nature as characteristics,the construction of facilities should comply with the theme of agricultural tourism to demonstrate the characteristics of agriculture and the local area,and in the scale of planning,architectural style and subject selection also should follow this principle. Investigations about the tourists resources should be carried on,the construction and management of transportation,greening and public sanitation facilities should be proceeded effectively to attract tourists to stay or come again and to realize the sustainable development of agricultural tourism.
