As a special social text,advertisement language is in a constantly developing state;it records the development of social value in its unique way.Since the Great Cultural Revolution,the contemporary Chinese advertisement language has been experienced courses from community to individuality,from morality and justice orientation to benefit orientation,and even from unification which presents the socialism's view of value to multiplication which contains the values of capitalism,market economy,feudalism and so on.The development of Chinese views of value impacts the development of Chinese advertisement languages.It can be also seen the development of values are reflected by the development of advertisement languages.
The English language is widely used now and there is no need for us to talk about its importance.English teaching is aimed to enable students to obtain basic English knowledge and to have the ability to use it in communication by the training of listening,speaking,reading and writing.In middle schools,oral English teaching is usually neglected by teachers and students.This article tries to find out the problems and then give us some countermeasures so as to improve oral English teaching.
