Recent progress of Web 2.0 applications has witnessed the rapid development of microblog in China, which has already been one of the most important ways for online communications, especially on sharing information. This paper tries to make an in-depth investigation on the big data modeling and analysis of microblog ecosystem in China by using a real dataset containing over17 million records of SinaWeibo users. First, we present the detailed geography, gender, authentication, education and age analysis of microblog users in this dataset. Then we conduct the numerical features distribution analysis, propose the user influence formula and calculate the influences for different kinds of microblog users. Finally, user content intention analysis is performed to reveal users most concerns in their daily life.
