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国家自然科学基金(70231010)

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相关作者:陈伯成叶伟雄陈剑陈国青梁冰更多>>
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27 条 记 录,以下是 1-10
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基于销售理论构建企业销售信息系统的探讨
2005年
本文提出一种以对人分析为特点的销售理论思路,分析了现有CRM系统不足。销售是对关键人和关键意见领袖的销售,销售的是关键人关心的集成虚拟产品-产品、买点、卖点、选择标准、兑现性的集成,销售过程可用与客户关系、客户态度、客户信心等指标监测,描述出信息间关联关系表和主要流程,界定了"客户关系链"管理的概念。
绳鹏陈伯成李应博叶伟雄
关键词:CRM
ICT Transformation in Chinese Tobacco Industry: Case Studies
2005年
This paper is based on four in-depth case studies on the information and communication technology (ICT) evolution of Chinese tobacco companies. The ICT transformation processes of these companies are introduced briefly. A strategic grid model was used, which shows that depending on a company's strategic grid cell, different behavior patterns can be observed, in terms of Nolan's stage model. The analysis shows that companies allocated in the "turnaround" and "strategic" cell do not behave accordingly to Nolan's stage model. A few years after China first application for a World Trade Organization (WTO) membership renewal in 1986, observed companies skipped some of Nolan's stages to achieve an accelerated ICT transformation. Therefore, a fast transformation of ICT plays a major role for Chinese tobacco companies to face the challenges entailed by an open door policy and the WTO entry. This conclusion is limited to companies that are allocated either in the "transformation" cell or the "strategic" cell.
ZHU Yan Hochstein Axel
关键词:TRANSFORMATIONHYPOTHESISSTRATEGICGRIDTOBACCO
智能交通系统中行为交通序列的优化与仿真被引量:1
2006年
城市智能交通体系属于空间信息系统,致力于提高交通效率、改善交通安全等。在已知个体行为交通序列的前提下,一项有意义的工作是观察个体如何有效地统筹安排其日常生活中行为的时间规划和路径选择,这将有助于对交通状况和需求的预测。该文在增强学习的框架下对上述的行为交通序列进行了优化和仿真。实验结果表明,增强学习不仅可以获得最佳的策略,而且在个人由于一些不可预测的事件而被迫偏离原来的最优安排时,仍可以依据学习过程中积累的信息明智地逐步调整过来。
于岚Davy Janssens陈国青Geert Wets
关键词:智能交通系统仿真
MW-OBS:An Improved Pruning Method for Topology Design of Neural Networks被引量:1
2006年
Topology design of artificial neural networks (ANNs) is an important problem for large scale appli-cations. This paper describes a new efficient pruning method, the multi-weight optimal brain surgeon (MW-OBS) method, to optimize neural network topologies. The advantages and disadvantages of the OBS and unit-OBS were analyzed to develop the method. Actually, optimized topologies are difficult to get within rea-sonable times for complex problems. Motivating by the mechanism of natural neurons, the MW-OBS method balances the accuracy and the time complexity to achieve better neural network performance. The method will delete multiple connections among neurons according to the second derivative of the error func-tion, so the arithmetic converges rapidly while the accuracy of the neural network remains high. The stability and generalization ability of the method are illustrated in a Java program. The results show that the MW-OBS method has the same accuracy as OBS, but time is similar to that of unit-OBS. Therefore, the MW-OBS method can be used to efficiently optimize structures of neural networks for large scale applications.
朱岩鹿应荣李倩
关键词:拓扑设计
空间数据挖掘视角被引量:5
2006年
为了满足不同用户在不同条件下对空间数据挖掘的不同要求,该文提出空间数据挖掘视角。空间数据挖掘视角在描述不同数据挖掘需求的基础上,利用一定的数据挖掘算法,从大量空间数据中发现不同粒度的空间知识。首先研究空间数据挖掘视角的内涵和外延,其次给出空间数据挖掘视角的算法,最后把空间数据挖掘视角应用于滑坡监测数据的挖掘,结果令人满意。
王树良
关键词:空间数据
企业信息化战略规划的一种新的分析框架模型被引量:55
2005年
对已有的企业信息化战略规划方法进行了评述.基于业务流程的价值分析和变革性分析,提出了一种新的企业信息化规划的分析框架模型.模型强调对价值链设计的快速响应能力,着力体现信息基础设施与应用的动态一致性,同时希望具有较强的支持高层决策的能力.
张玉林陈剑
关键词:信息化信息系统
发现基于蕴涵的模糊关联规则
从蕴涵的角度,研究基于支持度和蕴涵度的关联规则(ARsi),讨论ARsi的性质,提出相应的算法,并研究了规则的兴趣性问题。文章还针对提出的算法做了相应的实验来表明算法的实用性及有效性。
闫鹏陈国青
关键词:模糊蕴涵兴趣性
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应用Markov链方法分析销售策略被引量:1
2005年
本文简单地分析了销售的过程,利用认知心理得到的销售状态指标和Markov链在Pfeifer工作的基础上建立的客户关系模型,对几种不同的销售策略进行了比较。分析结果表明,在与客户关系不好的情况下,采用先改善与客户的关系、后实施销售活动效果比直接销售好些。
陈伯成叶伟雄绳鹏
关键词:MARKOV链认知心理客户关系
A Functional Framework for Integrating eCRM with Workflow Management Based on Customer Value被引量:2
2006年
eCRM ties customer relationship management with e-business. Very often, eCRM is interfaced with other information systems to form a seamless integration and interchange of information both inside and outside an organization—a work flow management system. This integration of business partners, sup- pliers, and customers is essential in this global competitive market environment. An effective infrastructure and hence an appropriate framework are required to provide the information exchange and data analysis between eCRM and work flow management. This paper proposes a functional framework of eCRM based on customer value to realize the win-win strategy for both the companies and their customers. Moreover, a workflow management system also forms an integral part of this total solution to facilitate the implementa- tion of a supply chain or extended enterprise.
W. H. Ip陈伯成Henry C. W. Lau梁冰
关键词:客户关系管理工作流管理客户价值ECRM
Pricing and Ordering Strategies of E-Retailers in Electronic Business Environments
2005年
It is becoming increasingly evident that in the future the Internet will host large numbers of software agents that aid or even act on behalf of companies and consumers to make decisions and carry out transactions. In this paper, we develop different pricing and ordering strategies with limited information requirements for e-retailers under the electronic business environment, and study the dynamics and performance of these strategies through multi-agent simulation. The results not only reproduce some phenomena in former literature, such as the "tacit collusion" and the cyclical price wars,but also generate new findings, for example, the "tacit collusion" does not always exist among hill-climbing e-retailers, and the cyclical price wars will be suppressed when e-retailers consider their competitors'strategies. The results show that in electronic business environments, to test different strategies and evaluate their performance by simulation before they are employed into practice is of great importance.
XIE Ming CHEN Jian
关键词:PRICINGSTRATEGYORDERINGSTRATEGYAGENT-BASEDBUSINESS
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