中华民族文化源远流长、底蕴深厚,民间文学作为其关键部分,不仅承载着丰富的历史记忆和文化特征,也对目前的文化传承和社会教育意义非凡。在全球化与信息技术迅猛发展的当下,民间文学的现代化传播面临诸多机遇与挑战。传统传播模式遭受冲击,文化生态被侵蚀,过度商业化影响其本真性与内涵。在这样的背景下,文章聚焦民间文学当代传播,深入探讨保护与创新策略,重视其核心价值,积极推动与现代社会融合,促进文化生态繁荣。Chinese national culture has a long history and profound heritage, and folklore, as a key part of it, not only carries rich historical memories and cultural characteristics, but also has great significance to the current cultural inheritance and social education. At a time of globalization and the rapid development of information technology, the modernization and dissemination of folklore face many opportunities and challenges. The traditional mode of communication has been impacted, the cultural ecology has been eroded, and excessive commercialization has affected its authenticity and connotation. Against this background, this paper focuses on the contemporary dissemination of folklore, discusses in-depth protection and innovation strategies, emphasizes its core values, actively promotes its integration with modern society, and promotes the prosperity of cultural ecology.